Department of Finance and Decision Sciences

Research

research

General Research Fund (GRF) Project

2009-2010
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung Why Members Continue to Share Knowledge in Virtual Knowledge Communities: A Longitudinal Study HKBU240609

Faculty Research Grant (FRG) Projects

2010-2011
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung Consumer Participation in Facebook Brand Communities: A Social Influence Process FRG II
The State of Electronic Word-of-Mouth Communication Research: A Review of the Literature and Future Research Directions FRG1/10-11/006
Consumer Engagement in Social Media: Instrument Development and Validation through Classical and Modern Approaches FRG2/10-11/047
Assessing the Quality and Knowledge Contribution of Top IS Journals: A Citation Analysis FRG2/09-10/038
2009-2010
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung Understanding the Intention of Electronic Word-of-Mouth Behavior in Online Consumer-Opinion Platforms: The Batson’s Framework FRG1/09-10/054
Knowledge Adoption: What Drives Students Adopt Knowledge in Wikipedia? FRG/09-10/014
2008-2009
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung The Power of “We”: Why People Use Web 2.0 Technologies to Collaborate FRG/08-09/II-58
2007-2008
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung Negativity Bias: The Effects of Negative Online Consumer Reviews on Consumer Purchasing Decision FRG/07-08/II-78

Strategic Development Fund (SDF) Projects

2010-2011
Principal Investigator Project Title Source of Funding
Dr. Christy Cheung Social Media Engagement: Investigating the Adoption of Social Media in Hong Kong Top Brands SDF028
2009-2010
Principal Investigator Project Title Source of Funding
Dr. Vincent Chow Sustainable Management in China: An Empirical Study SDF001


Research Theme

Recent and ongoing work has examined e-business and e-commerce, social network, decision support systems, multimedia technology and telecommunications management.
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